5. Post to social media

When you have published a new article or product on your web site then don’t just hope that your ideal clients will find you! you need to work a little harder on getting website traffic these days. Send out an email to your database about the new post or your latest product with a clickable link back to the specific page on your website. Never send readers to your home page in the hope that they can find the right page! they won’t have the patience. Also promote your blog posts on social media regularly to move your social media followers onto the next stage of the client relationship.

Videos are the most successful form of content on the internet. Users spend more time on blog posts containing videos than just text and images. Adding videos to your articles in wordpress is super easy. However, you should never upload videos to wordpress because it is not optimized to stream videos. A video streamed from your wordpress hosting server will take up too many resources, and the user experience would be terrible. The best way to add videos to your wordpress site is by uploading them to youtube and then embedding them in your blog posts. This gives you even more exposure as youtube itself is the world’s second largest search engine and a popular social media platform.

You might not know this, but your followers on social media (especially facebook) don’t see all of the content you post. If you see a piece of content being successful and getting good exposure, either boost that post or promote it to your custom audiences (created in the backend of the facebook marketing suite).

Adding social media buttons is one of the best ways to increase your organic site audience. But how does this work? if visitors to your website like your content and want to share it, they can do so in one click using widgets. When your site post is shared on their page, people who follow them will see your content in their feeds. Those who are interested can click on the referral link and get redirected to your site. This method works best if you have a high-quality, informative blog or are selling something unique. However, there’s a way to make people repost your site content on social media more actively – add a call to action.

Guest posting for other websites is an effective way to generate backlinks, boost referral traffic and increase serp ranking s. You should always thoroughly research websites within your industry to pitch. First, look at a website’s content and make sure it’s high-quality, check its domain authority and study its guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and tag you.

7. Use landing pages

Let’s start off with one of the most important things you can do to get free website traffic – make sure your site is mobile optimized. Around april 21, 2015, a significant tipping point occurred. Jokingly referred to as “mobilegeddon,” google updated its search algorithm to place more importance on websites, landing pages, and blogs that are mobile optimized. 1there are 3. 50 billion smartphone users in the world today, accounting for nearly half of the world’s population. 2 rather than having to boot-up a laptop or desktop, users are searching, shopping, and managing daily tasks with more easily accessible devices like smartphones or tablets.

Google rates the quality of your ad, keywords and landing pages. The higher your ad quality score, the better your ad will perform. It also means that it will lead to cheaper clicks. The ad quality score depends on factors such as click-through rates (ctr), the relevance of each keyword, and landing page quality. The past performance of your google ads campaign also might affect your ad quality score. Ads with a good quality score get higher rankings (without increasing the bid), and if your ppc ads meet customers’ needs, your ad score will increase: you can achieve a higher ad quality score by improving your ad text, optimizing the landing pages and removing negative keywords.

Think of landing pages as conversion machines. They not only attract traffic, but help turn interested consumers into customers. Create one for each of your digital product s. Optimize it for the links that point to it. For instance, if you’re using social media to drive traffic to a landing page, make sure the copy on the page lives up to the information on facebook or twitter.

9. Start email marketing

Having an email list is one of the best ways to drive return traffic to your website. This is because you’re nurturing a group of people (your subscriber list) who are already interested in your brand. With the right approach, email marketing can be one of your top sources of web traffic. Here are some simple best practices to get started: we recommend building your subscriber list as soon as possible. Make it easy for web visitors to subscribe to your email list with a prominent button, link, or form. Use an email marketing tool like campaign monitor, mailchimp, or constant contact to help you track performance metrics from your email marketing efforts.

Though seo is certainly the show runner, when you want to drive traffic to websites, it’s important not to neglect your email marketing strategy. By including relevant links to content and site pages within your email marketing content, you can work to drive more relevant traffic back to your site. If you don’t currently have an email marketing list, you’ll need to build one. Start by asking your current customers to subscribe to your email list. You can also include a subscribe cta on your site as a way to stay connected with those who have visited your website. You’ll need to make sure that you have something worthwhile to send.

One of the easiest ways to stay in touch with an engaged audience is through email marketing. This is where you should start pointing visitors to your mailing list, where they can subscribe and keep updated with what you're doing (and it's a great way to share all that content you've been producing). Fire out a weekly newsletter, and you're not just maintaining your brand awareness; you're also driving more traffic back to your website. We use mailchimp for all our e-marketing and have had no complaints so far. We especially love its useful tips on subject line comparison and its insights into send time optimisation.

12. Learn from your analytics

You must understand your audience to effectively address their desires, interests, struggles, objectives, and pain points. It’s the best way to create content that speaks your potential customer’s language and generates more clicks. Here are the tools and tactics for in-depth audience insights: market research through analyzing social and search data, reviewing competitor analytics, and working with focus groups and research consultants surveying your current customers about their experience and any areas that need improvement conducting context-specific polls and surveys on different website pages discussions with your support team to learn your audience’s problems checking out google analytics.

You can measure your website traffic across your whole site and for individual pages. Certain tools reveal how long people tend to stay on each page, as well as general visit numbers, traffic sources and bounce rates. The latter is perhaps one of the most important analytics to remember. Bounce rates are so-called because they show if people are ‘bouncing’ away from certain pages on your site. As an example, hubspot defines a ‘healthy’ bounce rate as 40% or lower, while anything near 70% is considered too high. Bounce rates help to illustrate if certain pages are failing to provide the right information as quickly and easily as they should.

14. Google maps advertising

You will achieve greater brand visibility and drive more traffic by advertising on google search and shopping. Google shows ads at the top of search results pages, and in the local pack results (maps listings). You will also see the shopping ads carousel, and you can click on the shopping tab to see all the shopping ads relevant to your search. We will create a paid search strategy that will complement your seo strategy. So, for example, if your site is ranking top for a certain keyword organically, we wouldn’t include this keyword in a search campaign as you don’t want to be paying for clicks when your site is ranking top organically and attracting free traffic.