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A great professor once said that people don’t remember facts, they remember stories. Because you’re a content writer, it can be a little challenging to set your writing apart. The way you set yourself apart, and make your blog, journal, or site updates more memorable is to use a storytelling approach. Incorporate your facts, statistics, and points into relatable stories that your reader will remember. Simply recount your own experiences, invent fictitious stories and/or pull from across the web and paraphrase others’ experiences. Here’s how the story often goes: a company puts a ton of work into a piece of content. They align it with their marketing strategy, optimize it for the search engines, and publish it with great fanfare. To… crickets. Okay – maybe some supportive words from colleagues. Hopefully some approving nods from the executive team. Undeterred, the marketers figure they just need to get this thing out in front of more people. So they go share it all over s...

Search engine optimization is an important part of any company’s website strategy. As a matter of fact, based on a recent study, shows that 93% of online activities start with search engines. And how you rank for certain keywords will depend on your domain authority, which of course is affected by other seo factors too. However, google and other search engines like yahoo and bing continuously make changes to their algorithms to create… …a better search experience for their users. That’s why it’s important for small business owners and marketers to stay… …up-to-date on the latest in seo tricks if they want to continue to rank higher on the search engines. People don’t like to sit around and wait while a site loads up. A 5 second load time leads to a 38% bounce rate , and the longer it takes, the higher it becomes. Having a website that loads fast is the first part of good user experience. Page speed is also an official google ranking factor, and can directly impac...

A basic keyword research strategy is fundamental to any seo program. Essentially, your goal is to show up in the first few pages of search results when consumers are looking for something related to what you offer. You can’t rank in search results and drive traffic to your site without understanding what keywords are valuable to your business and which keywords make sense for you to tackle. Keywords are the phrases or queries people use to search google and other search engines to find the content they’re looking for. Keyword research is used to find those keywords so you can apply them to your seo efforts. If you’re into great seo tools, then you may have already added ahrefs keyword explorer to your ongoing strategy. It’s a fantastic tool that lets you monitor rankings, research keywords, and estimate potential traffic changes for any website. You can also filter your results for any top search engine, youtube included. So if you’re not already using keyword expl...

Whether you’re starting from scratch or want to use a template , webflow gives you a running start, so you can create a website quickly. Choose from one of our 100+ html5 responsive templates for your blog, business , or portfolio. Our professionally designed templates will give you a solid framework for creating a website you’ll love. And you can customize every element of our templates with the code-free webflow designer, so you get complete control over the final look and feel. You’ll never want to use one of those cookie-cutter templates offered by other free website builders again. And with our preview feature, you’ll be able to see exactly how your website will look and function on any device. Wix ADI Get Online Fast Here's my list of the best free website builders ⇣ right now that let you create a website free of cost. Because there really is no need to be apprehensive about getting your first free website up and running on the internet. Especially when you ...

Save countless hours on keyword research by quickly finding keywords on the most popular search engines and e-commerce marketplaces. Ktd's free keyword tools are available for amazon, bing, ebay, etsy, google, google shopping, walmart, and youtube. Quickly find the most popular keywords in real-time from the most up to date keyword sources on the internet. Now that you know a little more about what you are getting into, let’s begin dissecting what is keyword research and how to do it. You need to begin with brainstorming what people will be searching to land on your website. There exist keyword planning tools, such as the ones provided by google, but it is ultimately up to you to determine the value of a keyword. Are you making content that answers what keywords are searching for? will this traffic end up in a purchase? will i be visible targeting this keyword? these are all important questions to ask yourself. Looking towards your competition isn’t a bad idea eit...

In the simplest terms, on-page seo encompasses every action you take on your website to affect your ranking on search engines. Off-page, on the other hand, happens outside of your website. What actions specifically? here's a quick visual guide: this list isn't exhaustive, but it should provide some clarity on the difference between these two seo strategies. The key takeaway is that both are equally important to gain and maintain a high search ranking. Resident capture provides its multi-family website clients the most comprehensive offsite search engine optimization program available in the industry. It is estimated that roughly 50 percent of websites page rank is determined by how well it is optimized offsite. Politely said, if you are interested in leasing apartments via your website it is highly advisable to begin and maintain a robust offsite seo program. At resident capture our team has assisted hundreds of apartment communities  in helping them devel...

We're back with a brand new season of whiteboard friday episodes for your viewing pleasure. First up: seo expert cyrus shepard shares his top 22 tips for successful google seo in 2022. Watch to find out what to prioritize and what to look out for in the year ahead! advanced. Foley marketing advisors marketing professional services , marketing strategies and tips , seo , website traffic onsite search engine optimization (seo) is the process by which businesses optimize their websites to have it rank high in the search results of google or other search engines to help gain more website traffic. Seo is critical to small businesses as search engines provide millions of users per day answers to questions or solutions to their problems. Below we have provided a detailed overview of key onsite seo tactics to implement to help your website rank higher (don’t stress out when reading these, we’re happy to help). Content on your web page should be linked to one another. It...

Most who read this post will smile, nod their head in agreement, and implement precisely zero of these writing tips. But not you. You know knowledge that’s not put into practice is wasted. That’s why you’ve already picked out a few favorites, and it’s why you can’t wait to start writing. On its own, even the best writing tip is incapable of teaching you how to write well or catapulting you to superstardom. But each one, little by little, can help you hone your writing skills. So, are you ready to be a better writer? ready to take what you know about the craft of writing and turn it up to 11? ready to go from a good fiction writer (or blogger, or author, or freelancer, or marketer, etc. Want to learn how to write a good article? craft attention-grabbing titles? pull readers in and keep their focus? knowing how to say something is as important as knowing what to say. The following seven tips will help you create articles that engage readers from beginning to end. In this modern e...

It will ensure that search engines such as google, firefox optimize search results and provide the best and most helpful results to users relevant to their search query. This article will explain what seo is, why it is useful, and discuss two types of seo techniques, namely: white-hat and black-hat. A very famous seo strategy includes white hat seo. It helps increase the rankings of a web site while following the rules and guidelines set by the search engines. The seo experts apply techniques without playing tricks and breaking any rules or regulations set by the search engine’s algorithms. White hat seo includes writing and sharing relevant and very high-quality content that caters to the readers’ interests while simultaneously optimizing the user experience. Similarly, it avoids the use of incorrect methods, such as duplicate content or any other practice that could cause problems and result in a google penalty. This can lead to the removal of the website or a signific...

If you run a blog, it’s almost inevitable that you’ll come across some form of comment spam. This can come in the form of an actual comment, or a ping, which are generated when someone links to your blog from theirs. Though you do want to collect as many comments as possible on your blog, you want to make sure they’re legitimate comments from users who are reading and engaging with your blog – not from spammers trying to generate links. This black hat tactic involves the use of scripts or other software to leave links in the comments sections of various blogs. Google Chrome’s Paid Link Buying links means paying another website to link to your website. Payment for links can be money, goods, or services. Buying links is bad on many levels: it’s a violation of google ’s webmaster guidelines. Google explains this here. It can lead to a google penalty. Google will penalize your site if they catch you selling or buying links. Some seos question how good google’s algorithm...